✅ 1. Choose Valuable Niches for Sustainable Followers
Instead of broad entertainment, focus on practical content such as:
- Accounting tools like Sage for Accounts
- How-tos for digital banking & Bank Payments
- Tips for small business automation with Sage One Payments
This draws in reliable audiences like freelancers, self-employed professionals, and SMEs looking for real solutions.
⚙️ 2. Make Utility Content Engaging
Useful doesn’t mean boring. Try formats like:
- Comparison videos: Traditional vs digital workflows using Sage
- 1-minute tutorials: Simple explainers with clear visuals
- Behind-the-scenes: How you handle invoices, automate accounts
Smart keyword integration (e.g., Sage for Accounts, BankPayments SA) improves visibility without being pushy.
🛑 3. Stay Away from Policy-Risk Content
Avoid tags like tiktok 18plus or adult tik tok. Also steer clear of:
- Exaggerated claims or false promises
- “Click the link” language or misleading hooks
Compliance matters. Focus on informative, respectful, and user-first storytelling.
🎯 4. Mix Utility with Light Entertainment
Combine real value with local flavor:
- Use trending audio like Kesha Tik Tok for rhythm and recall
- Incorporate South African languages and local slang for engagement
- Join TikTok challenges but adapt them to your niche
This balance keeps the content watchable and shareable.
💡 5. Build a Growth-to-Monetization Loop
Once you build trust, explore ways to monetize:
- Offer digital products (e.g., financial templates or guides)
- Provide 1-on-1 consultations or setup services
- Partner with platforms like Sage for creator reviews
Followers follow consistency, not chaos. Be clear, useful, and human.